The more you know about your competitors' SEO strategy

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Let's get started. 1. Find your competitors' top performing pages , the better your site can perform. If you take the time to understand what works for the websites you compete with in the SERPs , you can take your analysis to the next level and discover why a certain approach works, before using it to guide your strategy. A good place to start is by finding your competitors’ top performing pages, so you can get a sense of where their organic traffic is coming from and what drives it.


Analyzing your competitors’ top pages can tell you things like: a content/keyword gap; a link gap; an opportunity to improve your existing content; keyword cannibalization . How can you find your competitors' top pages? You can list of guyana consumer email use Semrush's Organic Research tool by entering a competitor's URL into the search bar. img-semblog This will show you the estimated organic traffic of the site and a general overview of its performance, but we recommend you dig deeper. Open the Pages tab and sort by traffic: you will see which pages are performing well organically on this domain.


img-semblog This is a simple way to find out which pages are driving the most traffic to your competitor websites. You will need to dig deeper into this information to understand why these pages are performing so well and how you can devise a strategy that allows you to steal some of their traffic . Think of it as an opportunity analysis or a shortcut to where you might be most successful based on competitor activity, rather than starting with keyword research.