As the founder of Mailshake, Sujan uses his LinkedIn platform to promote B2B email marketing techniques.

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How to find influencers on LinkedIn in your industry
Now for the million-dollar question: How do you find influencers on LinkedIn? How can you identify those individuals who have the attention of your audience?

Much like with other social platforms, a large france b2b leads following doesn’t guarantee a successful campaign. Aligning an influencer’s size, messaging and engagement with your company’s brand and goals is typically a better approach than simply working with the most popular influencer.

Here are some useful tips for finding a LinkedIn influencer for your next campaign.

Identify your criteria
Before you begin your search, it’s worth identifying the kind of influencer you’re looking for and what goals you want them to achieve. This involves narrowing down on the audience you want to attract and the key metrics you want to impact.

It’s also worth figuring out the type of content you’re looking for an influencer to produce.

Popular LinkedIn content forms include photo posts, carousels, video posts, articles and text-only posts. Deciding what you need ahead of time will help you jumpstart your search.

Follow LinkedIn top voices
LinkedIn has a top voices badge system which identifies high-profile users. These people are hand-selected by LinkedIn as leading authorities on their topic or business area.