4% of TikTok users in the United States are between the ages of 10 and 29.

[AsaduzzamanFoysal]

TikTok engagement in the U.S. increased 1,533% between 2017 and September 2019. By comparison, Facebook declined 26% over the same period and Instagram grew just 6%. Advertising brands need to pay attention: TikTok has a 5.30% engagement rate on accounts with more than 100,000 followers, compared to 1.10% for Instagram and 0.30% for Twitter. In a recent study by Influencer Marketing Hub, TikTok users with more than 100,000 followers have the highest engagement.


Average engagement rate per follower (2019) <1.000 <5,000 <10,000 <100,000 >100,000 Instagram 7.20% 5.30% 3.70% 2.10% 1.10% TikTok 9.38% 8.57% 8.13% 7.23% 5.30% Twitter 1.40% 1.20% 0.80% 0.40% 0.30% Demographics: TikTok users in the list of guatemala consumer email US by age Even as a growing number of adults adopt the app, only 31.3% of its user base is over the age of 40. In fact, 47.


img-semblog Here's the full breakdown: 25% of TikTok's active users in the United States are people between the ages of 10 and 19. 22.4% of TikTok's active users in the United States are people between the ages of 20 and 29. 21.7% of TikTok's active users in the United States are people between the ages of 30 and 39.