This week, the main portals reported on the difficulty people are having in finding Paçoquita Cremosa, a type of peanut butter from Paçoquita.
It all started when the company Santa Helena, which produces Paçoquita, aired a commercial about its new product on open TV. However, what they probably didn't know was how successful Creamy Paçoquita would be.
People have already taken to the internet to celebrate the news, with several comments saying “ I want ”, “ I need ”, “ my dream has come true ”.
This happiness soon turned into frustration: The product crypto email list was only available in a few small markets, and in small quantities. The product is not yet authorized to be sold by large supermarket chains.
The fact generated what we call Buzz Marketing , a buzz about the product.
But after all, what does Creamy Paçoquita have to do with my business?
It's simple! There was a lack of planning . Demand was much greater than supply and now they are trying to "plug the gap" and "find a way around it". Of course, for a large company like Santa Helena, this can be positive. People are talking about the product, which has made it more popular, and soon it will be available to everyone.
But what if this happens to a small/medium-sized company like yours?
Remember when group buying sites were all the rage? The same thing happened: Demand was much greater than supply and companies weren’t prepared to serve all customers.
I have a friend whose mother used to make potato gnocchi at home, and they needed money and advertised on one of these sites. In 1 day, he and his mother received over 500 orders.
It sounds good, but it isn't. They had to work for a few days without sleeping and received several complaints about being late, and to make matters worse, the profit per sale was very small. This really hurt his mother's business.
3 more lessons you can learn from this:
We can learn other lessons from this case, but they may or may not work for you, so test carefully.