A breakdown of the types of Google searches users complete after their primary search

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Semrush Zero-Click Study In terms of user movement from one Google property to the next, we can see a clear winner in our data. The vast majority of people move from the primary search to an image search ; this type of search represents 6.1% of the entire set , with the next page of results coming in second at 0.


9%. This behavior could be explained by the large number of image packs that Google displays in the SERP; overall, 51% of SERPs contain an image pack. Only recently has Google started showing the image preview when clicking list of grenada consumer email inside the image pack in the desktop SERP itself. Previously, any click inside the image pack would take you to the image SERP. Another interesting aspect that emerged from our data is the difference between searches when a second search is performed.


img-semblog A breakdown of keyword similarity when two searches are performed in quick succession on desktop / Semrush Zero-Click Study This graph shows the distribution of keyword pairs (the first and second keywords in the sequence, or tail) based on similarity. It ranges from 0, which represents no similarity, to 1, which represents exact sequences. The algorithm is based on Ratcliff-Obershelp pattern recognition. We can see that about 55% of the time when two searches are performed in a user's journey there are keywords with a similarity score of 0.