Some examples of ad extensions are: call buttons, location information, links to specific parts of your site

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Additional text, and more. to extensions Typically, ads perform better when ad extensions are present. However, they do not always appear because they are influenced by a few factors: Ad Rank: Site extensions appear when your ad reaches a minimum rank. Increase your bid and ad quality (or both) if your ad extensions aren't showing. ad position: there is only a certain amount of space for ads in the SERP, so those positioned higher up have priority, which is why ads in lower positions usually don't have many visible extensions; other extensions you have enabled: When you enter an auction, Google identifies the best possible combination of extensions and ad formats available.


According to Google, "you will not be able to obtain a combination of extensions that will result in an expected click-through rate (CTR) that is higher than the expected CTR for a higher position." Read the full list of Google list of greece consumer email ad extensions to see which ones are available to you. Create a corresponding landing page The landing page is where users will go when they click on your ad. The actual URL of this page is usually the same as the final URL.


According to Google's policy , the landing page and the display URL (the one shown in the ad) must share a . Keep in mind that landing page experience is one of many factors that make up a keyword’s Quality Score. Here are some elements that determine the overall experience of your landing page : useful and relevant information; ease of navigation; number of links on the page; user expectations (e.g., does the landing page match the user's expectations based on the ad text?).