Types of New Product Launch Emails

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We've written about the best times to send email before . In this article, we look at the specific data in terms of day/time and geographic differences, and provide detailed information you can use to calculate when to send emails. In this guide, we'll cover everything in general terms, using various examples to suggest the best solutions.

Preview email: 2 weeks before launch date
This is a promotional preview that you send to create buzz around a new product. It usually includes an air of mystery or exclusivity and the phrase “don’t miss out” to increase the sense of urgency. Check out this preview email from Birchbox, a beauty brand that offers a subscription service:



Product launch email: 2 days to a week before launch date
This example of an announcement email is a follow-up to the initial pitch. This email opens the lid of Pandora's box to reveal the surprise the company has been keeping under its hat. It is aimed at gambling phone number data even more excitement around the launch and collecting pre-orders from loyal subscribers. Gaming companies in particular tend to see great results with this type of email. Take Oculus for example:



Customers pre-ordered 5x more OculLaunch Day Email
Launch Day Email: The launch day of a new product or service is a must-have email, otherwise you risk confusing your customers (or any internal teams if you haven’t announced the launch date publicly yet). We’ll show you lots of examples of these emails later, but first, let’s look at what makes the best product launch emails.

us Quest 2 headsets than the original headsets (shown in this email), proving that email ads can be quite profitable if done well. In addition to driving pre-orders, this email can also include a countdown timer or any early bird deals or giveaways. All of this will help further increase the buzz around your product or service.