It is best to focus on the range of 2 to 4 ad groups when creating ad groups with different targeting. This way you can test your ideas, get relevant results and use them when planning your promotion strategy. You can do all this not only directly in VK Advertising, but also in the single advertising account click.ru . Here you can also use all the ecosystem services (protection against click fraud, parsers, marketplace) and return part of the budget thanks to participation in the affiliate program.
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Mistake #3: Identical ads in groups with identical targeting
When you use the same texts for groups with the same targeting and disable budget optimization, the campaign cannot learn properly and provide a quality result. Users will constantly see the same ads - the algorithm will not be able to find the best combinations of text with creative and formats to give you the maximum number of target actions.
Consequences of error
In this situation, the VK Advertising algorithm stops learning and optimizing the campaign. When identical ads are found in different groups, they also compete with each other. Because of this, promotion becomes more expensive.