The Amanda Foundation used behavioral and geographic targeting to find homes for animals that were spending their final days in shelters across Los Angeles. To increase the pets’ chances, the nonprofit showed ads to people who were most likely to adopt a particular cat or dog.
The ads appeared on websites based on the demographics of users and their online behavior. For example, if a person was prone to a sedentary lifestyle and was interested in small dogs, they would see banners with Chihuahuas or Toy Terriers.
In the image below, you can see a set of ads for cats and dogs looking for homes. Each message introduces the audience to a suitable pet. The text highlights common features of the specific animal and the viewer of the ad.
Sephora
Sephora, a beauty retailer, launched a Facebook chinese overseas africa phone number data to boost holiday sales. The company targeted people who visited Sephora’s website and left without making a purchase. The second segment was Americans interested in beauty, skincare, and makeup.
In the Sephora ad, viewers were shown the type of product they preferred. For example, if a person had previously shown interest or intent to buy cosmetics online, they would watch an ad for makeup products.
Each ad starts with an engaging video and a few product images underneath. After clicking on the message, the viewer is taken to the Sephora website. The links lead directly to the categories featured in the ad. The user can also switch to a different product group and select a specific item to purchase.
Tesco
Retailer Tesco chose Facebook for its advertising campaign in Malaysia. The company used geographic targeting to reach people who lived near specific stores.
The brand used discounts to encourage visits to its supermarkets. Tesco ran three ads that offered the prospect of saving between RM30 and RM100. Viewers were asked to save unique codes generated for each ad on Facebook. The social network later reminded users to redeem the coupon at their nearest store.
Each ad was a simple combination of image, text and call to action. The promotion showed the amount of money customers would save if they took advantage of the opportunity.