Good email marketing should be able to take the user somewhere . It’s not enough to just open the message and close it moments later without doing anything else. You need to be able to take the person to your website , your store, your blog or any other point of interest.
This is done through the email’s CTA (a call to action). This is an indication that you give the reader of an action that they should take based on the email.
You can invite them to download an e-book, find out more christian churches email list information about a product or visit a page on your website.
Create a creative and eye-catching CTA . A good tip is to design a button that has a contrasting color in relation to the email background and is in a prominent position.
8. Don’t just send sales emails
Many people end up thinking that the only function of email marketing is to offer products and ask people to buy them. But that's not quite the case. Not everyone is interested in buying a product right away.
Try to create messages that are not just about selling . Offer interesting and relevant content to the reader's problems and try to create a conversation with them.
Ideally, your email marketing should be more like a consultant than a salesperson. When the person is closer to the buying stage, then it is time to offer a product.
9. Find the perfect sending frequency
When it comes to email marketing, there’s no one-size-fits-all answer when it comes to how often you should send emails. It’s important to figure out what works best for your business.
However, this doesn’t mean you should go around sending emails to your base every day. Bombarding your contacts with emails can make them feel like your company is intrusive , and they may even mark your company’s email address as spam, which can undermine your entire strategy.
What can help you figure out your ideal email frequency is to survey your base . This way, your contacts themselves can tell you the appropriate time of day they want to receive emails.