Mailing tools: the statistics you need to know

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Open Rate: The Basis of Everything
If the recipient doesn't open our email, how will they be able to learn more about our business? That's why this rate is extremely important. How do you interpret it? After sending a campaign with your mailing tool to 1,000 people, if 200 have opened it, you have a 20% opening rate.

To get a little more information, the average rate in B2C is estimated at 25% , if you reach that number, then you are in the average, which is already a good start. There are campaigns with a rate of 77%, which can be seen as the “Grail of email marketing”. Of course, this rate is exceptional, but given these figures we can estimate that your opening rate is good from 50%.

Is your open rate low? This can be explained in several ways:

Confusing subject line , the first thing to do is to carefully review the purpose of your message, is your subject line clear and direct? There is an easy way to know if your subject line is really attractive and lebanon whatsapp resource that is by using the Split A/B test . With this test you can send two subjects to two different contact bases, the message with the most attractive subject line will then be sent to the entire database.

Deliverability – recipients will not open your message if it is considered spam. Finally, check that the sender is clearly identifiable.

2) Click-through rate, a guarantee of effectiveness
This rate indicates which links were clicked or not. The average click rate is 14% and can vary greatly from campaign to campaign. The click is an essential element because it creates traffic to the website and is essential to converting a potential customer into a client.

A high click-through rate means quality content that meets the recipient's expectations. It means that the recipient is seduced, interested, wants more information or, who knows... even wants to buy. If this rate is ever low, it means an email that is uninteresting, poorly presented or not in line with the objective.

It is important to have a good image/text balance to make the message visually appealing. Also, these images should be clickable because users click on them more easily. Finally, the content of the texts should be of quality and correspond to what the recipient wants and expects. Click here for more details.