As a result, there should be an understanding of what idea runs like a red thread in the communications of competitors and what of this needs or does not need to be reflected in the identity.
It is important to have a very good jamaica telegram database nderstanding of the consumer of a service or product:
his gender;
occupation, position, field of activity;
education and income level, age range;
3-5 personal qualities, such as friendly, active, attentive;
triggers for decisions made, such as the desire to stand out, saving money, and so on;
goals, such as improving living conditions, starting to invest, etc.;
pain points – situations that cause an emotional reaction.
The more you understand the person your brand is aimed at, the more it will resonate with your target audience.
You can study the pains and demands of consumers in social networks and forums. If the niche is narrow, it is better to order audience research and conduct live interviews.