Where do leads come from? What you should know about lead sources

[samiaseo222]

In sales, we consider a lead any person who has the potential of becoming a client of your company. This person may have shown interest in your business at some point, or could benefit from it.

We can classify leads into three categories or tiers, that will help you assess the amount and kind of efforts you have to invest in them:

Cold leads
These are individuals who may have chief vp operations email list shown little interest in your business (perhaps they have visited your website, or your LinkedIn profile or have liked a post on social media).

We also consider cold leads those leads who have never heard of your company and who you are reaching out to for the first time without any previous engagement.

Warm leads
These leads have demonstrated some interest in the company's products or services, such as downloading a whitepaper, signing up for a webinar, or requesting more information.

Hot leads
Our favorite tier!

These are highly qualified leads who have shown strong interest and intent to purchase, such as requesting a demo, asking for pricing information, or expressing an immediate need for the product or service.

Hot leads are the ones that should require most of your attention and who should become your top priority as they are one short step away from becoming clients.

The goal of lead management is to nurture and convert leads into customers through targeted marketing and sales efforts.