Provide clear guidelines and expectations for your campaign

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Define crystal-clear guidelines for canada b2b leads your influencer campaign. This should include things like content expectations, ways of engaging with comments, tone of voice and other terms.

You need to make sure any influencer you work with follows the UK’s social media marketing regulations, known as the ASA. This is essential for family influencer campaigns, as the ASA has strict restrictions on marketing content that targets children.

Set your expectations clearly from the get-go to ensure your campaign doesn’t break any of these regulations. This includes negotiating a rate that works for both you and your chosen influencer.

Make sure the expectations you’re setting aren’t too overbearing. It’s important to leave room to collaborate with the influencer and their creative direction. Family content will become more authentic if the influencer controls certain parts of the creative process.

Finding the perfect balance between expectations and creative freedom should allow you to launch campaigns with the best chance of success.

Measure and analyze your campaign’s results
After an influencer has posted your campaign, measure its performance. The easiest way to do this is by accessing influencer analytics tools.

Think back to the goals and metrics you set at the beginning. Start measuring these metrics directly through your chosen tool.

Tagger’s influencer campaign management tools, with analytics that can refine your family influencer strategy

For example, if you partnered with UK family influencers to grow your reach, you can track the reach of each post through Sprout Influencer Marketing. After collecting your results, analyze them against your expectations.