So far, we have talked about strategy, indicators, objectives, etc. But what are the best tools to measure the effectiveness of your content? Let's see.
Google Analytics .
Content for blogs
With Google Analytics you can find out the bounce rate: This indicator is important because you will know if your visitors are interested in your content, what is the point of having 1 million visits if you have a bounce indonesia whatsapp resource rate of more than 80%. What should you do? Specify your content, optimize your conversion rates, work on the attraction and value of your content.
Another indicator is the content journey, which allows you to detect what really interests your audience. One thing is what you think interests them, and quite another is what they really want from you. Don't forget that your audience is intelligent, and you owe it to them, because they are your ambassadors, they are the ones who prescribe your offer.
Moz Content
Content for blogs
MOZ will allow you to know the “topics” or words by which you are recognized on the Internet. This part is very important to really know if you are working correctly in the territories you defined in the strategy. In addition to the topics, you will be able to know:
The number of pages that index you
The number of times your content has been shared (engagement)
What is the most shared content, blog, page
Ranking of most shared URLs
Bit.ly
Content for blogs
With this tool you can measure how many people have clicked on a link, conversions, leads , etc. If you are on the right communication channel. Measuring clicks is a very valuable metric to know first-hand the audience vs. click conversion.
Examples
If you are still not convinced about having a blog, here we will give you a boost with examples of successful blogs. Let's take a look:
Professional Blog Example
Emma Garcia's blog . She is a coach and mentor for entrepreneurs. She writes about topics related to business success, as well as promoting her services as a business coach.
Content for blogs
Personal Blog Example
Isasaweis ' blog . She writes about cooking and beauty. Her blog was so successful that she now has her own TV show.
Content for blogs
Corporate Blog Example
The best example of a corporate blog is Telefónica's blogthinkbig . Its content is varied, so you'll find topics on finance, technology, education, etc.
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Niche Specific Blog Example
An example of a niche blog is the Health Stuff Blog. In this case, as the name suggests, it is a blog dedicated to sharing original content on health topics.
Content for blogs
Success stories
Iberia
Content for blogs
Iberia is an airline that has been in the market for 88 years. The company understood that digital communications have changed all the paradigms of how to attract an audience. That is why it created a blog called “I like to fly” with which it managed to create a connection with its audience and provide value to its company far beyond a plane ticket. How did it do it? By creating valuable content for its audience. Such as curiosities about aviation, travel, among others.