Choose the right social media platforms

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Before publishing a single post about an upcoming product launch on social media, clearly map out your goals and key performance indicators (KPIs) for the campaign. Are you on the hunt for mentions and new followers? Engagement from your community? Direct social sales?

Start by outlining what you want the campaign to achieve and linking these goals with KPIs that matter.

Every social media network has different audiences and uses. Before launching a product, align on:

Your target audience. Understand jordan business email list where your target audience spends their time online, as some demographics and interests are more present on certain channels than others.
Network strengths. While TikTok is a great option for product launches involving videos and influencers, LinkedIn is well suited for corporate products or targeting larger businesses.
Campaign goals. Do you want to build brand awareness or drive people to buy a product immediately? The main goal for the campaign will help you decide which social media networks to focus on.
Craft a compelling product launch narrative
Strong brand messaging is the key to making a product launch stand out. It helps the campaign focus on what you’re selling, and why it matters to your target audience.

Highlight the benefits and unique features of the new product, but the main message should focus on connecting features to your audience’s pain points. When Grammarly launched Grammarly Authorship, its messaging focused on solving the challenge of balancing AI-written content with human oversight instead of just features.