There are several Facebook video metrics indonesia business email list to track. The main video view metric used by Meta is three-second video views. This means that video views are counted after a video is watched for three seconds. Video metrics are found at a per-video level within Meta Business Suite under Insights > Video. For individual videos, go to the Content section.
Screenshot of Facebook Creator Studio's audience retention graph, showing that most audiences dropped off at the 0:06 mark for this particular video example.
Sprout’s Facebook Page Report also provides metrics on video performance that are broken down into organic and paid results. Additionally, find post-level video metrics in our Post Performance Report.
Screenshot of Facebook Video Performance metrics in the Sprout Social app.
12. Audience retention
Audience retention is how long someone watched over the duration of the video.
Why you should track Facebook video audience retention: Gauge how interesting your videos are to your audience to guide your video marketing strategy. If your videos are five minutes long and most users are watching only five seconds, then you may need to experiment with shorter video lengths.
13. Video engagement
Similar to post engagement, the video engagement metric is specific to the Facebook videos you post. For videos, engagements are broken down into reactions, shares and comments.
Why you should track Facebook video engagement: Reactions to your videos tell you what your viewers are feeling when watching and if they match your expectations.