It's hard to find people who have smartphones just to make calls. This is due to the huge number of innovations that smartphones have brought to consumers, making the possibilities almost endless.
To take advantage of this moment, companies have adopted new strategies to attract these consumers. Now, it is necessary to adapt and create content for mobile devices , as well as provide service that meets the needs of their users.
In the past, communicating with the company pharmaceutical email lists required slow processes, such as phone calls and letters. With the mobile market, searching for information and contact information is done quickly and even instantly, which made it necessary to adapt the language, with a faster and more objective style.
Changes in marketing strategies
In recent years, traditional media has suffered several declines and, in order to remain strong in the market, companies in the sector have had to lay off employees and adapt their operations to digital innovations. Printed newspapers, for example, have reduced the number of supplements to deal with the drop in advertising.
The reason for this is the changes in the way information is transmitted. It is no longer necessary to wait for the next day's newspaper or news program to find out the latest information. The use of news apps, for example, has increased by 68%, according to a survey by RankMyAPP .
This is confirmed by the growth of digital advertising, and when it comes to mobile, forecasts indicate that the sector will obtain around US$6.3 trillion dollars worldwide during the year 2021 .
What are the main challenges of mobile?
The main challenges of mobile are defining some essential information. See what they are now!
Mobile site or app
It is common for business owners to wonder whether it is more viable to invest in a mobile website or in mobile apps . While websites can attract more visitors, apps have a greater long-term retention capacity. Another challenge against apps is the need to have available space and an internet connection to download them.
It is worth noting, however, that the point to be considered is strategic. It is possible to combine the two possibilities and reach the same user during the consumer journey . At first, they may access the mobile site, however, if they have a good relationship with the brand, they will use the app more and be aware of the available promotions.