It is another key to getting the results

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They take care of your brand image. They save time on your campaigns. 4.- A creative subject line Using a creative subject line is part of an effective email marketing strategy. you want from your messages. Keeping the subject line as short as possible and including numbers or percentages attracts logical reasoning and demands more attention. You may have quality content and design, but a creative subject line will reveal what your email is hiding. And if you manage to personalize your email subject, you will accompany it with the interest, relevance and positive emotions necessary to impact your subscribers. 5.- Hypersegmented campaigns Another aspect that you should take into account when creating an effective email marketing strategy is segmenting the mailing list . You can do this based on different variables: age, place of residence or the type of client that they represent for your business, for example.


Not everyone on your contact list has the same night clubs and bars email list interests or needs . Therefore, it doesn't make sense to send them the same messages. Segmentation in email marketing allows you to create relevant content on a specific topic aimed at an audience interested in it. [bannerHero] 6.- Support with appropriate preheaders This first line to the right of the email subject line has the power to convince the reader to continue reading the message . And it should be displayed on smartphones and tablets as well as in email programs for desktop computers. However, the number of characters displayed by each email provider is different, so you should adjust the text to a solution that works for all options. As you can see, it's not a good idea to ignore the preheader . You may be missing out on the opportunity to attract the user with eye-catching text.