Carefully studies the portfolio

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STEP 1. FILL IN THE TABLE FOR 5W MODEL

Answer 5 questions about the 5W model we wrote about in the section above.

1. What? Wedding photo session.

2. Who? Girls who are going to get married.

3. Why? They want to capture the wedding and get beautiful photos.

4. When? All year round. They look for a photographer 1-4 months before the wedding.

5. What? I'm interested in everything related to wedding australia email list preparations: dresses, cakes, organization, etc.

STEP 2. ANSWER 4 ADDITIONAL QUESTIONS

1. Describe the buyers by geographic and demographic characteristics. For example, a girl 22-34 years old from Moscow. Income level is above average and high.

2. What are the behavioral characteristics? Wants everything to go perfectly – looks for a responsible specialist.and reviews to be sure to get beautiful photos.

3. How ready is a person to buy? Are they just gathering information or are they already considering specific options? Do they want to test the product or are they already choosing where to buy it? In our example, the first group of girls has not yet started choosing a photographer, they plan to do this later. And the other group is already looking for a photographer, studying the portfolio, prices and other conditions.

4. Target action. What do you want to achieve from a person? For them to buy, call, subscribe or something else? For us, it’s a subscription or a call.