But most of these service providers also monitor spam

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If your emails have a very high bounce rate, the software will interpret your address as untrustworthy and send many emails to the SPAM folder, even if its validity has been verified. bounces, and unsubscribes. If you don't verify your lists, you may be sending too many emails to outdated addresses. This will increase your rate on all three counts. Many professional email platforms must keep these rates low. Therefore, exceeding them may even result in the suspension of your account . Email validation is therefore an aspect of your strategy that you should never neglect. Benefits of mailing list verification The risks of not periodically performing a list verification in email marketing can have serious consequences. On the contrary, verifying the lists has multiple benefits for your strategy: Reduce your email bounce rate .


One of the most important factors is list of security and commodity brokers email addresses deliverability. Having a good reputation as a sender directly depends on having a low bounce rate. At the same time, it determines whether an email ends up in the inbox or the SPAM folder. Increase conversions. It goes without saying that if you have a good reputation, your emails will be delivered correctly. And the more emails you send to their recipients, the more conversion opportunities you will have. Improve your campaign statistics. Verifying your list means that you will no longer be sending emails anywhere. Therefore, your campaign results will improve in all metrics. Cost savings. Not having invalid addresses on your list means that your plan budget is not wasted on them. Likewise, if you reduce your subscribers by removing these emails, they may be able to reduce your plan and thus recover the investment made in verification.