Sending mailings: 8 tips to integrate email marketing and social media into your strategy

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As with anything, preparing a strategy to mix mailings and social media will be a success. In your roadmap you should follow a few steps:

1 – Improve your company’s social profiles
It's clear that you're not going to go viral overnight. That's why it's important to prepare the ground first. By optimizing your social profiles, you'll be able to lay the foundations. You should:

Show the human face of your company.
Bring your company closer to emotional marketing (emotional impact).
Reflect the warmth of your company.
Establish a balance : 80% valuable content and 20% promotional.
2 – Incorporate your subscriber lists into your social networks
Many social networks such as Facebook or Instagram give you the germany whatsapp number database opportunity to integrate your contact lists from your mailings into their platforms.

Considering this practical option to make your mailing campaigns more effective , consider the fact that you can increase your followers while generating a larger audience.



email marketing
emailing and social networks
3 – Partner with Retargeting
This symbiosis is also a goldmine for retargeting . By analyzing visits, you can detect those potential clients who have shown interest in your product or service.

In this sense, it will be in your hands to convince them to become one more member of your community . Get in touch with them again by:

A personalized announcement .
A clear solution .
An attractive offer .

4 – Incorporate social buttons in your campaigns


To make your campaigns more successful, incorporate social buttons into your newsletters, so that there are more chances of your content being shared and your subscribers following you on your social networks.

In your head you must keep the idea of ​​sending creative , original mailings that emanate an identity , because, after all, that is the main attraction.