I've met some fat people who don't feel like being fat is a problem

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In copywriting formulas, this formula is called PAS which means P – Problem A – Agitate S – Solve Before we run off to solve potential customers' problems, the first thing we need to do is of course know and understand who the customer group we want to target is. Let's assume we are selling products for weight loss. Who really needs this slimming product? Do all fat people need slimming products? I think the answer is no. On the other hand, only obese people who feel that being big is causing them problems will need this slimming product.


They don't try to eat a healthy diet, exercise, get treatment, or use weight loss female phone number data products. For him, being fat is awesome and he's comfortable that way. These types of individuals are not interested in cheap product offers, no matter how great the copywriting is. Chapter 2 – How to create copywriting for offers This chapter discusses the topic of how to write a sentence to present your offer to a group whose problems you have already identified . When we make an offer through copywriting sentences, we need to be aware of several things, namely: i.


Potential customers don't believe in your offer ii. They will question the effectiveness of your product iii. They feel that this product does not suit their situation and problems. iv. They will reject your offer Therefore, you need to structure your sentences carefully to avoid the situation I mentioned. Otherwise, all your efforts will be in vain. Chapter 3 – How to use storytelling in copywriting headlines The headline is the first sentence that will be read by our target audience. If we succeed in attracting their attention, through the headline sentence we create, there is a high probability that our target audience will read our entire offer.