How listing ads work
How are listing ads delivered? We will explain the specific mechanism.
Listing ads are displayed higher than search results. This is to distinguish them from cfo email list regular search results and make them stand out from the first result. The word "ad" is added to distinguish them from organic search results. Organic search is explained later, so please refer to it.
To display at the top
When it comes to popular listing ad space, there are many competitors. In order to display your ad higher among them, you need to improve your quality score. Quality score is a comprehensive score related to ad management, and is more important than the bid price. If your quality score is good, you may be able to display your ad at the top even if your bid price is the second highest.
Cost of listing ads
Placing listing ads costs money. There are two billing methods, so please refer to them.
Pay per click
This is a method in which you are charged each time a user clicks on an ad. Because of its unique billing structure, it is also called PPC advertising, an abbreviation for PayPerClick. It is free if the ad is only displayed in the search results without being clicked.