Whether it's organic or paid traffic, the important thing is that generating relevant content, in addition to being optimized for SEO , and not planning strategies to reach potential leads is investing time and money in poorly used actions!
If website traffic is capable of generating more leads, what are the best practices your company can implement to ensure this happens? Lead generation and conversion into sales is a challenge that most companies face on a daily basis.
Communication with visitors, leads or customers requires manufacturing email list increasingly targeted content depending on the stage they are at in the funnel — nurturing plays an essential role in digital marketing strategies.
In this post, we will describe the concept of website traffic and how it can benefit your company by promoting lead generation. In addition, we will present 3 tips for increasing organic traffic and information on how to invest in the paid model!
What you will see here:
What is website traffic?
3 strategy tips to increase organic traffic
Optimize your company's website SEO
On-page SEO
Off-page SEO
Invest in content marketing
Create social media strategies
Also learn how to invest in paid traffic
What is website traffic?
When visitors arrive at the website and begin their shopping journey, they are initiating traffic, that is, they came from a search engine like Google, for example, using keywords that are linked to your company's business — this is organic or unpaid traffic.
In the form of paid traffic, visitors arrive through ads on social networks, which are also efficient but generate costs. This is the case with paid media such as Facebook and Google Adwords.
In both cases, when the website appears in a privileged place in Google searches, it is a sign that there is high relevance in the content with high traffic capacity.