You want to build a good relationship for the long term

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But when the seller tries to explain to the prospect "the reasons why..." the product is priced at that value, usually only then will the prospect see the rationality of the price. Another thing, this soft selling technique is also actually useful for justifying why the price of a product or service is set at a certain value. (2) When you sell a complex product or service Products like this usually require the seller to actively involve themselves in explaining to the buyer how to use the product, what to do if there is a problem, and so on.


(3) As a business owner, you may have the view that the customer is very dentist database valuable, and you want to build a good relationship with that customer for a long period of time. (4) Your product has the potential for repeat sales There are products that fall into the category of products that will be used up. Products like these usually make customers make repeat purchases. Merchants who sell these kinds of items must want their customers to continue making repeat purchases from them for a lifetime.


(5) Your product or service requires a high level of trust to sell. Usually refers to products such as insurance plans, investment plans, etc. that require potential customers to disclose all required information. (6) Products involving consulting services Again, this point is usually related to financial products, investment plans, insurance protection plans and so on. Prospective customers will often be given information first, before choosing any plan or package that is suitable for them. If the customer does not understand the product being sold, he can directly ask the seller. Disadvantages of using softselling techniques? This soft sell technique or approach may seem very good, but this does not mean that it does not have any weaknesses.