In general terms, conversion is understood as the “ action or effect of converting or becoming” (RAE). Applied to digital marketing , conversions are the actions that the user carries out on our website that can have an impact by generating benefits and value for our business.
A conversion on our website occurs when the user clicks or carries out an action previously marked by our marketing strategy, which will help achieve the company's objectives.
These are actions such as, for example, when the user clicks on our website's call button, fills out a form, downloads a file, becomes a follower, etc. In other words, an action that goes beyond just visiting the website.
There are many digital marketing strategies that can lead to a finland whatsapp number database conversion. However, one of the most widely used is Google Adwords.
Google Adwords to generate more conversions
The AdWords platform is an online advertising tool owned by Google.
The Google Adwords system is based on bidding strategies by advertisers in order to appear in the Google search engine (SERP) among the top positions.
Google reserves a part of its search engine to show these ads and, although they still go unnoticed by many, at the bottom they appear identified as an ad. Example:
The Google Adwords tool allows you to know how many users click on the ad, as well as the number of conversions generated.
Conversions in Google Ads occur when, after a user has interacted with an ad , such as clicking on a text ad or watching a video ad, they subsequently take an action that the company has defined as valuable.