2. Build your community : An audience isn't built

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2. Build your community : An audience isn't built overnight, at least not a real one. Sure, you can buy followers and go from 2,000 to 32,000 overnight, but that's not going to do you any good. First, because people aren't stupid and they realize these things. Brands or clients are increasingly more educated on these issues (although not as much as one would like) and they're not going to think that someone is "famous" overnight. And second, even if you get a couple of contracts, that won't last. If you buy followers, they'll be fake accounts from Indonesia, Kuala Lumpur or Chiquirriminchi. It's the equivalent of standing in a theater and the audience being all Lego figures. You're talking to no one. Building a community involves generating sympathy, making yourself known, inspiring credibility. All of that because when you make a post you need interactions (likes, comments, replies, retweets). That's why brands pay you. Unfortunately, it still happens a lot that brands pay influencers just because they have a lot of followers, without caring about which audience their message is reaching. They pay to be a Trending Topic at all costs, regardless of what hashtag they use and what message is conveyed. It seems that they don't care what happens after that. In another post I will talk about what a brand should look for when hiring influencers.

3. Define your profile: Along with the definition of the community, there is the definition of the profile. Choose the topic that you like or that you want to elaborate and use it. The topic should be something you like and, hopefully, passionate about. You should know about it, or at least be sincere and not seem like the “guru” of something you don’t know. Once you have chosen your topic, you can deal with it from your experience and you can also look for other sources. Quoting a friend from whom I always learn a lot:

“This topic has to come from multiple sources, you dedicate yourself to a vietnam email address topic, you seek to be believed and build a reputation on it.
1. Create your own investigative content.
2. Curate content from other experts you know.
3. Give an argued opinion on the situation of the topic.
4. Generate debates on the topic.
“Influence” is built not only on the number and quality of followers, but on whether they understand that you know what you are talking about. Credibility.”
But be careful not to become one-track minded. You are not a specialist magazine, you are a human being. So it is good to occasionally share the things that make us human: daily life, stress, joy, travel. Be human.
4. Spend time with them: The best way to build community is to spend time with them. Imagine you're in your classroom (or office) and in the corner there's someone who you've known for a long time, but they never talk, they don't interact, they don't laugh, they don't participate. And suddenly someone new comes along who is "the life of the party." After two months, you're going to feel like they're your best friend. You have to participate and be present constantly. Okay, it's not easy, but nobody said it was.



5. Use appropriate language: I don't necessarily mean that you should write with a dictionary in hand. What I mean is that you should speak to your audience the way your audience speaks. At least in spaces as informal as social media. A post on Twitter is not the same as a post on LinkedIn. And of course, it also depends on the image you want to show. If your style is to be rude, to beat up anyone you don't like or to offend people, you will surely get a lot of followers. There are many cases like this, morbidity sells (you can see why RCN is full of audiences, even if its content is not the most constructive). But generally brands and agencies look for influencers who make them look good and are not rude when speaking. I also don't mean that you can't be sarcastic, but you shouldn't confuse being irreverent with being rude.

6. Consistency. Social media moves very fast (and forgets very quickly). It's no secret that on social media we get indignant about something and we go out with torches in anger, until a new news story comes out and we run out to crucify the next person. That's why we have to stay current and make a presence. Like everything in life, what is shown is what sells. “Let's find an influencer to talk about cars” -“Look at this one, he knows a lot” -“And who is that? Hmmm, no. He hasn't posted anything for a month.”