For comparison, here is the standard Telegram Ads creative format
Other disadvantages of the standard Telegram Ads format:
It is allowed to promote only one link, which must correspond to the text of the ad.
You can't use an irrelevant URL. In simple terms, a link to an advertising agency can't be linked to an ad about coffee. moderation.
Videos and images may not be used.
You cannot use numbered or bulleted lists.
You can't use emojis fully . Yes, you can add one or two smileys. But it is often because of emojis that an ad does not pass moderation.
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How much money do you need to launch an ad?
To launch an advertising campaign in Telegram Ads, you will need to top up your account with €2 million directly. Of this amount, you will only be allowed to use 1 million for direct advertising purposes, and the other will be on hold. And what's more: if you do not spend €10 million on advertising within one year, your blocked million will be appropriated by Telegram itself.