Strategy 2: Open rate: Say different dialogue contents to different people People have different interests, and operating an official account requires more ability to cater to them. Therefore, make good use of the "tag function" to design messages that your friends will like to see. The skin care brand Xin Ji Ni first applied labels and then delivered push messages that aroused curiosity, combined with the messaging strategy of limited-time pop-up events, to create a good effect of increasing the click-through rate by 5 times compared with the previous mass push. Strategy Three Conversion Rate: Seize the opportunity for any customer to actively join Official accounts are generally regarded as the channel with the best shopping guide.
Especially friends who actively click on messages will have a higher proportion of customers who will transfer orders. Onion Netcom, a well-known telecommunications company in Central Taiwan, uses uk mobile phone number list multi-page messages in its official account to automatically respond to messages, trigger pre-set content, and label clicks on messages. The existing friends and designated tags of the official account and then be used as marketing guides, achieving a CTR of 1.55%. Six creative steps to create a good business on LINE After mastering the official account management strategy, the next step is to come up with creative solutions.
Bremen Digital Creative Chief Yang Zijiang (Jiang Jiang) pointed out that today’s digital marketing environment emphasizes calculations by heaven and man, but neither can defeat calculations. In the private traffic pool of LINE official accounts, merchants can have a chance to find good business and create good reputation as long as they add some creativity. Jiang Jiang shared the following six creative steps. The first step is design intention: consumers want to interact with merchants From a creative perspective, the first priority is not to make a deal but to interact with friends. The size of discounts and rewards is secondary.