Click here to view the exciting sharing . Table of contents The ups and downs of starting a clinic The founding background of Taichang Tang Turn weaknesses into brand differentiation features Establish brand value throughout the entire service Pharmacies, clinics, and e-commerce, the roles of the three major businesses Digital tools assist brand growth With the introduction of digital tools, the outbreak of traditional Chinese medicine has grown along with the trend Make good use of digital tools to strengthen business capabilities LINE integrates online appointments, 70% of patients come online and bring more first-time patients The founding background of Taichang Tang The white space is paired with transparent glass and warm wooden elements.
The TCM clinic "Taichang Tang" located in Tianmu has a bright and fresh texture atmosphere that completely subverts people's impression of TCM clinics. Surprisingly, Taichang Tang was formerly a traditional ginseng medicine store that had been in business for 30 years. In 2020, three young doctors took over and led the old store on the road to taiwan mobile phone number list rebranding. Kang Bohan, founder of Taichang Tang Medical System, said that Taichang Tang’s current medical landscape includes a ginseng medicine shop, two traditional Chinese medicine clinics, and Taiwan’s first ophthalmology clinic that combines traditional Chinese and Western medicine, Tai Ming Tang, as well as an e-commerce mall. Products such as loquat paste, bird's nest, Chinese herbal tea, and health-preserving medicinal diets are sold.
The starting point of all this is the Taichang Tang Ginseng Medicine Store founded in 1991. Three years ago, Shen Yonghua, the owner of Taichangtang Ginseng Medicine Store, planned to retire because he was getting older, and was interested in finding someone to take over the store. Kang Boyan and the other two founders, Xu Weilong and Tang Jiacheng, are both Chinese medicine practitioners who graduated from China Medical University. Xu Weilong had known his boss in the past and was Kang Boyan's husband. After receiving the news, "We agreed in less than a second. I’m afraid of missing the opportunity!