Your product page design should align with your brand identity

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Stay on brand
The personality you want to convey. This will help you engage your target customer and generate repeat business.

For example, creativity and fun are among the values ​​of the Lego brand . That's why the product pages are colorful, whimsical and inspiring.

The Lego brand values ​​page
Brand identity can impact everything from layout to individual word choices. If list of colombia consumer email you need inspiration, look at product page examples from brands you admire. How do they let their personality shine through?

Tip: Learn how to define your brand's tone of voice with our guide. This is one of the fundamental steps in building your brand identity and writing copy that converts.

Optimize product names and descriptions
Every product needs a unique and descriptive name. Include this name in the title of your product page (also known as the H1 tag ).

Optimized product names and descriptions
As well as the page title tag (the title that appears in search engine results).

tag title in SERP
This helps ensure that your product ranks high in relevant search results. And attracts clicks from targeted shoppers.

You should also write a SEO-friendly product description that includes the product name. But it is more important to focus on persuading customers to convert.