Zooey Deschanel's Barbie image
This image generator allowed the studio to get the same benefits of influencer marketing without any additional effort. People saw big names effectively promoting the film.
Memes, photos from the film, and user-generated content (UGC ) from the audience who watched the crew filming the scenes created an echo on social channels. Each piece of content became a "breadcrumb".For example, Margot list of austria consumer email Robbie and Ryan Gosling were spotted filming in Los Angeles and social media users were quick to share the gossip. This influx of behind-the-scenes content only added to the intrigue of the story.
Twitter user Hugh posted a photo of Ryan Gosling and Margot Robbie filming Barbie on Venice Beach
Warner Bros. global marketing president Josh Goldstine joked, "Someone took a picture of a pink sunset and thanked the Warner Bros. marketing department for their hard work."
Using the breadcrumb strategy, the Barbie team created a long-lasting and high-impact social media campaign.
What you can do: Stimulate curiosity and conversation by dropping content nuggets before your next social media campaign. Use Semrush’s Social Poster tool to draft, schedule, and publish content across multiple social media platforms. You can schedule content weeks in advance with the easy-to-use calendar interface.
Celebrities like Zooey Deschanel have also gotten involved
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