The craft of telling good stories requires a lot of dedication and study, but in addition, it is also necessary to master techniques to obtain good results. One example is storytelling , which goes beyond simply telling stories and relies on a concept called the Hero's Journey in content marketing !
He uses his own resources in order to connect with the audience in a deeper and more emotional way . The reader is guided through a journey that has the author's personal perspective, in addition to being composed of twelve essential steps .
Want to know more about this journey and how it can help you tell your stories? Then keep reading this article!
What is the Hero's Journey?
The hero's journey is a framework that serves as a electrical contractors email list resource for storytelling, films and other visual narratives . It consists of twelve stages , follow along!
The common world
The initial phase represents the place where the hero lives before his story begins , unaware of the adventures that are to come. Here, he demonstrates his everyday life, where the audience can get to know the character, his abilities and outlook on life. This allows the reader to identify with him, as he is an ordinary person with known desires and characteristics.
The call to adventure
The hero's adventure begins when he receives a call to action, such as a threat to his life, family, or the peace of the society in which he lives . It ends up interrupting the comfort of the Hero's Ordinary World and presents a challenge that must be faced.
Refusal of the call
Although the Hero may be eager to accept the mission, at this stage he will have fears that need to be overcome . Here, doubts arise about whether or not he is prepared , which will make him refuse the call and may suffer for his decision. The choice to stay in comfort is more viable than to move forward with the challenge, so the Hero is reluctant.