How to fix: study what your audience watches

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Mistake #1: Giving up experimenting with video formats after the first try
We tried a couple of formats, didn’t see the desired effect, and gave up.

Entrepreneurs tend to fall under the influence of bloggers who teach them to shoot videos in a format they are accustomed to. Some teach them to record reels with a talking head, others teach them to come up with creative videos, and others advocate promotion through video memes . Bloggers beautifully explain that this format will give you millions of views, subscribers, and sales. But in reality, miracles do not happen.

It's okay to learn from market leaders . But relying on one magic format is a huge mistake.
, test hypotheses.

There are many video formats, at first you simply cannot know which of them will appeal to the audience. Start with the simplest ones, so that filming becomes a habit and does not cause resistance. Gradually, you will greece consumer email list select those that will work for the target audience.


Anna Khlebnikova

I had a big broadcast about choosing formats and testing hypotheses in shooting vertical videos. I shared, among other things, the mistakes we made at the Videoset-insta studio before we found our formats.

Mistake #2: Posting videos on only one platform
It happens that experts or business owners bet on a certain communication channel. For example, they filmed an interview for YouTube, adjusted the video to the requirements of this platform and expect that the video hosting itself will show the video to more people. With this approach, a huge number of opportunities are missed!