Autofilling of customer data in forms

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How to improve the quality of applications from contextual and targeted advertising
What to do if applications do not convert into sales? What tools, techniques and mechanics can be used to increase the conversion of ads in Yandex and VKontakte? What to consider before launching an ad, how to analyze the results and adjust further campaigns?

MAED Editorial
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Imagine that every application is converted into a sale… good imagination is a valuable quality that any marketer and entrepreneur needs to develop. But equally important skills are a sober view, the ability to analyze, predict and optimize processes.


How to solve the eternal question of “the quantity and quality of applications”, reduce expenses and increase income, we figure it out in our material together with our partner Vladislav Anufriev , Head of Media Buying at Magnetto.pro.

Many clients are very surprised when they receive a call because they did not leave a request and are hearing about you for the first time.

To avoid this, make sure that autofill fields in VKontakte lead forms and on Yandex Direct turbo pages are disabled. Yes, this situation can happen when working with a regular form, but the percentage of usa consumer email list low-quality traffic is higher for forms with autofill enabled. Although autofill increases the number of leads, it burdens the sales department with cold requests, which they spend resources on.


2. Automatic strategies
Automatic strategies in advertising systems are a double-edged sword. On the one hand, they automate routine processes and increase the effectiveness of advertising placement. On the other hand, they learn on "dirty sites" and bring in a fraudulent audience. An automatic strategy is a robot, and a robot strives to perform the task that a person has set for it in the settings. That is, for an automatic strategy, it does not matter who leaves the application: a bot or a person.