#10: Analyze conversion rate improvements

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You'll need to contact your Google Ads account representative to luxembourg business email list get started. Note that many accounts don't support conversion boost, so you may need to rely on the Google Ads dashboard and your own ecommerce site analytics to evaluate campaign performance.

Tips for combining discovery and video campaigns
In some cases, you may want to run a separate Discovery campaign. But like many Google Ads options, Discovery ads often perform better when run alongside complementary campaign types. Let's look at two scenarios.

Coverage-focused discovery campaigns
With a MOFU objective like Website Traffic, you can create a Discovery campaign designed to reach as many interested users as possible. Consider using optimized targeting and relatively broad signals so that Google delivers your campaign as broadly as possible on YouTube and other placements.

Then build retargeting audiences from website visitors who clicked on your Discovery ads. Use this audience in your video mobile campaigns. Include horizontal formats and vertical short video assets to optimize for all YouTube placements and use compelling offers or CTAs to drive conversions.

Discovery activities focused on repositioning
Or, create a video overlay campaign to get your video ads seen by as many YouTube viewers as possible. Be sure to use video assets that play in both video streams and Shorts feeds to serve your ads efficiently.

Then create a Discovery campaign to reengage your audience across YouTube, Gmail, and Discover. Use BOFU goals like leads or sales to maximize conversions. Add product feeds where possible to encourage customers to browse and purchase directly from the ad.