Trend 5: Google Verified Listings for SEO

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Google is increasingly placing emphasis on local SEO, allowing consumers to perform geographically sensitive searches for businesses and services in their area. At the same time, Google Business Profile has become more relevant and, when activated in the business profile, helps drive real business and SEO results. Therefore, with the integration of Maps and Business Profile, navigational searches have become much more useful.

Google Business Messages allows businesses to honduras telegram number database communicate directly and in real time with consumers as they raise questions or issues. This platform allows users to engage with brands directly from their Gmail inbox and will become increasingly essential in an environment where over 92% of global searches are conducted through Google. Businesses with physical stores can only benefit from the effective use of Google Business Profile when combined with the immediacy of Google Business Messages.

Trend 6: First-Party Data and Conversion Insights
First-party data is a big deal, especially since popular browsers have activated blocks for various types of third-party data collection.

Due to ad blocking, browsers with tracking protection, and changes in cookie regulations, businesses are losing 10% to 30% of their data.
Taking an omnichannel approach to customer engagement—meeting your customers wherever they are—is key to driving interactions and communications outside of your usual sphere of influence. Designing a conversational customer journey that integrates many entry points is essential to enabling consumers and brands to start conversations, thereby increasing revenue and loyalty. If consumers find it easy to get in touch with you, they will feel confident that when they encounter an issue, you will be there to help them.