This innovation has expanded the boundaries of creativity by enabling the generation of novel ideas beyond conventional limitations.
In the realm of art, generative AI has saudi arabia mobile number directory had a profound impact, producing surreal paintings and innovative musical compositions that mimic artistic styles with remarkable accuracy. This raises quite a few questions about the nature of creativity, challenging conventional notions of originality and sparking debates about whether AI can truly possess creative capabilities.
Generative AI, the innovation force
However, in the business landscape, there is widespread consensus that generative AI has become a catalyst for innovation, offering companies new perspectives and creative solutions to complex problems.
By rapidly generating original ideas, these systems help companies stay competitive and streamline processes, as evidenced in product design, where companies use generative models to create virtual prototypes, leading to more efficient and innovative results.
According to research by Harvard Business Review , the use of generative AI has shown that this technology can help organizations increase the creativity of employees and customers and help them generate and identify novel ideas and improve the quality of ideas.
This institution assures that generative AI can contribute to the creativity and innovation of companies in five different ways:
1.- Promote divergent thinking
Generative AI enables divergent thinking by associating distant concepts and generating novel ideas from them.
By connecting diverse ideas, AI opens up new avenues for exploration and development.
2.- Eliminate biases based on experience
During the early stages of new product development, generative AI can inspire designers to think innovatively beyond their usual conventions, challenging preconceived ideas about what is possible and desirable in terms of form and function.