Give your customers a choice

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Choice overload is a real problem. You never want your customers to feel overwhelmed by too many options. When it comes to actually purchasing your products, consumers already have a few retailers they prefer to buy from. If you try to make that choice for them, you’re likely to make the wrong choice.

When consumers can't find their preferred way to buy, dominican republic telegram number database some give up. They don't want to create a new account, and they don't want to look elsewhere for your product. But some of them will look elsewhere, and the problem is that you can't control what they find.

Your competitors will appear in search results. Depending on the search engine and what keywords the customer uses to find you, your competitors may even appear first. Plus, what happens if they search for you through a retailer that doesn't sell your products?


The best decision an e-commerce brand can make is to help the purchase process by displaying the most popular options. Consumers will not be overwhelmed, they will stick with the first retailer they recognize and become repeat customers.