Google Search Console in Inbound Marketing: The Tool that Boosts Your Plan

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Google Search Console is a very useful tool for generating highly effective Inbound Marketing campaigns .

It allows a detailed analysis of a website in order to know and measure the results of the different strategies used. Let's say, then, that evaluating the effectiveness of an action allows setting realistic goals and making decisions that generate better results.

As an introduction, we recommend watching this video that explains in detail how Google Search Console works:



How to use Google Search Console in Inbound Marketing
In addition to its free nature, the platform offers multiple benefits that you can take advantage of in your marketing strategy.

First, it is important to review the results analytics. This bahamas whatsapp number database is the only way to know if the campaign goals are being met and to establish future objectives.

Secondly, recognizing strengths, weaknesses and key elements is essential to developing content that meets objectives such as generating organic traffic.

In this sense, some of the potential of the tool has to do with the possibility of evaluating keywords and improving the generality of the website.

Let's see in detail what this is all about.

Using keywords
Keywords are the nodal element in any digital marketing strategy .

SEO techniques must be based on a detailed study of keywords and their search volumes.

As part of the ongoing review that is necessary to evaluate the results of any strategy, it is important to review what traffic the keywords used attract. In this process, the Google Search platform is very useful.

To control the results, within the control panel found on the platform dashboard you must go to “search results” and then select “queries”.

There you will find results related to the keywords in use.

The data provided by this feature will allow you to see how certain keywords rank in search results, as well as the volume of traffic they bring to your website.

Reviewing this information can be used, for example, to apply more effective keywords to paid content by adding some sentences and also to replace those that are not yielding the expected results.

To further optimize your reviews and implement better changes, you can export the information to a spreadsheet and filter your search to find the longest “long tail” keywords: these will help you target content according to the interests of your target audience.

Ultimately, in addition to strategically adding keywords, it is important to review their effectiveness once the content is in circulation.