As a result, many creators are faced with the tedious task of scrolling through their entire video catalog,

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Our take: The ongoing dispute between TikTok australia email list and UMG has left many content creators and marketers dealing with the consequences of muting their videos as songs written or co-written by UMG-signed artists are removed. The situation forces users to face the reality that they have limited control over content on the platform, as the music they use to enhance their videos can be removed at any time.

finding those that have been muted, and then manually adding new non-UMG music to restore the audio. While this process can be time-consuming, it’s a necessary step to ensure their content remains engaging and understandable for their audience. However, even if the music is replaced, the new audio may not match the original vision or tone of the video, potentially diluting its impact.

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