Summary
The conversion rate
The number of leads obtained divided by the number of visitors who viewed philippines phone number example the landing page determines the conversion rate. The latter can be caused by several factors:
A lack of cohesion between the landing page and the offer you promise in your advertising.
Poor segmentation when buying your media traffic.
The structure you have chosen for your landing page, which includes the hierarchy of the information contained therein. This aspect can strongly encourage a visitor to give you their contact information.
Your page is taking too long to load or is not yet compatible with mobile traffic.
The source of traffic
To fully understand and track the evolution of visits to your website, you must absolutely study the source of income. This means that you absolutely must know how a particular person arrived on your site. You can determine whether they clicked on a paid link or whether they carried out a search.
To do this, it is recommended that you carry out a regular analysis:
Direct traffic
Referral traffic
Organic traffic
Paid traffic
Social media traffic
Email traffic
To easily create a landing page , you need to closely monitor your traffic source.
The bounce rate
Bounce rate is the rate of people who leave your website without even bothering to open a second page. This is a fairly important metric in determining the impact of your paid ads.
Pages can be classified into three categories based on their bounce rate:
Excellent: 25 to 40%
Average: 41 to 55%
Decent: 56 to 70%
The turnover generated
Revenue generated, as the name suggests, is the negative or positive result of your marketing and conversion strategies. To analyze this revenue generated with the KPI, you must keep an eye on the total revenue, the conversion rate, the average basket, the abandonment rate and the customer acquisition cost.
The cost of acquiring a lead
You can easily determine the cost of acquiring a lead by dividing the price you paid for the advertising campaign by the number of leads the landing page generated.
KPIs are a very effective way to measure the progress of your website. If you master these tools perfectly, you will be able to optimize all your efforts for great success.