As social media platforms continue to evolve, keeping argentina email list content fresh and relevant requires ongoing effort and resources. Carefully selected knowledgeable contributors from a large talent pool keep our twice-monthly trainings engaging for members. It requires a discovery system and a deep library of relationships—many of the trainers are podcast guests that I’ve met.
While it is logistically challenging to schedule experts for each topic and schedule 24 new trainings per year, it ensures our members receive the most cutting-edge, up-to-date training from the top minds in the social media marketing industry.
#3: Social Media Marketing The Early Years of Marketing in Society and Its Evolution
Initially, with few competitors to membership sites, our messaging focused on our primary value proposition – access to training opportunities at an affordable price.
We use scarcity and deadlines to increase enrollment, set enrollment deadlines, and then close — just like a private college. This sense of urgency creates a fear of missing out (FOMO) in customers, so much so that there is a waiting list to become a member. Ali also markets a private Facebook group (when the group has considerable organic reach) as a major advantage. However, we face the challenge of churn – members canceling after 1-3 months. Many people don’t experience enough value quickly enough before canceling.