Enhance and disable query groups.

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Now, let us explain in the simplest possible way what advertising optimization in Yandex.Direct means.

Let's say you sell expensive cameras and you run an ad for the following queries:

reviews of cameras or other queries that indicate that someone wants to buy a camera but is still deciding;
the brand of camera you are selling;
a competing brand of camera;
cameras at a low price/discount;
expensive cameras;
requests for the purchase of cameras, without details.
If you set it up correctly, when one type of request is sudan company email list separated from another and a suitable method of transferring conversion is set up, then after a certain period of time, you will have access to, for example, the following information:

The first group is inexpensive, conversions are moderately profitable.
There are few requests for the second and fifth groups, and few conversions, but the price is low.
The sixth group is the most expensive. Conversions are close to the upper limit. By fine-tuning, highlighting gender, age, etc., you can increase profitability.
The price of advertising for the fourth group is the same as for the sixth, but there are very few conversions and it is unprofitable.
Based on such a report, which will become available after a certain time from the moment the advertisement is launched, it will be possible to strengthen profitable groups and remove those for which payment is not practical.

Error number four: no recording of significant actions with advertising
After launching the ad, you will perform various actions:

change rates;
add keys;
enhance and disable query groups.
It is recommended to record these actions. Then you will be able to get the following benefits:

Easily reconstruct past actions and establish their causes.
Oversee the agency that manages the advertising account.
If necessary, change the performer and significantly facilitate his work, while saving your time.


Conclusion
Contextual advertising Yandex.Direct is a popular and effective means of promoting your Internet resource, which should not be neglected. You can use it yourself, but it is better to trust reliable specialists. When choosing such, you can rely on their reputation on the network, but it will never be superfluous to be able to check the quality of the services provided to you yourself.