The goal is to keep people using Instagram.

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Generating leads on Instagram requires a multi-pronged strategy, including algorithm optimization, funnel development, and automation. You can transform Instagram from a social channel into a lead generation ecosystem by segmenting, integrating all channel content types, and leveraging automation.

Don’t think of Instagram as an isolated platform, but integrate antigua and barbuda email list it into your broader sales process. Use Instagram as an entry point to engage contacts and map out the customer journey from discovery to purchase. With the right approach, Instagram offers unparalleled opportunities to attract potential customers and grow your business.

Michelle Gifford is the founder of Michelle Gifford Creative, an agency that helps female influencers, creatives and businesses grow visibility and revenue through content marketing. She is also the host of The Social Strategist podcast. Her membership is Insta Social Society and her course is Grow the Gram. You can find her on Instagram. Check out more resources here.

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