Analysis of needs and desires of potential clients;

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Attraction. Solving problems of influencing potential clients in order to turn them into active ones. Determining channels for disseminating information about the company. The goal is to increase website traffic.
Engagement. Using various methods of communication with site visitors. The goal is to encourage certain actions.
Conversion. Saving information about visitors, developing principles for further interaction with them. The goal is to convince them of the need to leave information about themselves by zambia company email list performing certain actions on the site.
Retention. Keeping customers.
In more detail, the funnel might look like this:



Main tasks
Internet marketing solves a large number of tasks, the high-quality implementation of which ensures an increase in sales. Among them:


Increase in visitors to the company's online resource;
Providing high-quality and competent content;
Attracting attention and ensuring customer trust;
Formation of increased interest in visiting the Internet resource;
Analysis and selection of advertising channels based on their effectiveness;
Ensuring the transition of potential clients into consumers;
Implementation of additional services that ensure competitiveness in the market;
Monitoring the strategy being implemented and correcting errors if they are detected;
Creating a memorable image of the company.
Each task requires its own strategy, channels and tools.

Tools
Most of the online marketing toolkit is taken from the classic marketing model and adapted for online trading.

The main tools of Internet marketing include:

Contextual advertising
Contextual advertising is one of the most effective and popular formats for attracting potential customers who are looking for your product or service in Yandex or Google. Fine-tuning to the requests of your target audience, as well as relevant and interesting ads, ensure quick results.



SEO
Search engine optimization (SEO) is a set of works on the site that helps your site to appear on the top lines in the search results of Yandex or Google for key queries. Investments in SEO are long-term investments, the result of which is an additional stable flow of visitors, increased recognition, as well as the level of trust in the company from customers and partners.



SMM
SMM (Social Media Marketing) is promotion in social networks. The audience of social networks in Russia today is about 90 million people, with active users of about 70 million. Ignoring these platforms for promotion is, to put it mildly, imprudent.



Content Marketing
Content marketing allows potential customers to learn more about your company and form a positive attitude towards it. As a result of working on the site and distributing branded content, the loyalty and attention of the audience increases. Content marketing is a significant and successful contribution to future sales.


Targeting
An advertising mechanism that allows you to select a target audience and show advertising only to them.



Email newsletter
Email distribution is a mass distribution of advertising messages to e-mail. Letters remind about the company and may contain interesting offers, encouraging the client to use the company's services again.



SERM
Search engine reputation management is a systematic work that involves monitoring opinions and reviews about your company online, generating positive reviews and forming a positive reputation. It allows you to quickly identify and eliminate the causes of customer dissatisfaction, positively influencing the company's image and improving customer service.



Banner and teaser advertising
Large images with graphics and text descriptions, made in the same way as street banners.



You can use all the tools at once or each one separately. But to guarantee the achievement of the set goal, whether it is brand promotion, sale of goods or services, it is best to use comprehensive Internet marketing, which uses all the necessary tools to achieve the set goals and provides your business with the maximum possible promotion.



Conclusion
Internet marketing can be thought of as a tree, the roots of which are strategy, branding, research and content, the trunk is the website, and the branches growing from this trunk are marketing tools.



As you understand, the fruits are collected not from the roots or from the trunk of the tree, but only from the ends of the branches, and in order for the tree to bear fruit, it must be looked after. Water and fertilize, that is, allocate money for promotion, process, that is, provide technical support , remove dead branches, that is, use current promotion methods. Without all this, you will not collect a quality harvest.