TweetDeck: Enrich your Twitter Marketing Strategy

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Twitter is one of the largest and most influential social networks in the digital world. It has millions of users around the world who interact on the platform every day and, for many, it is the preferred place to find out about the latest happenings in the world.

The number of people who browse Twitter daily and the level of interaction generated within this social network are more than enough reasons to include it in your marketing strategies .

The number of daily active users on Twitter worldwide is 166 million. (HubSpot)

Even though there are other platforms that make more noise in terms of marketing, using Twitter for your business can bring you multiple benefits:

New communication channels. Using a business account, you can keep your followers up to date with new products or services. Additionally, users can communicate with your company quickly and directly. With the latest changes introduced to the platform, businesses can invite their customers to send private messages with one click.
Generate quality leads. Twitter has enormous potential to attract tunisia business email list qualified leads through different techniques such as sending tweets with special offers or direct links to landing pages .
Make your brand's personality visible. You can create a relationship with your followers that goes far beyond buying and selling. The most successful brands are those that manage to convey their values ​​and beliefs or make their audience smile with their content.
Research the latest trends. Twitter allows you to stay connected to what's happening in real time: if there are controversial topics in the news, Twitter users will be talking about it. You can even use Twitter to conduct market research on trends to find out what your users are interested in at any given moment quickly and accurately.

Receive feedback. With Twitter, you can receive quick responses from users about your products or services. You can also send surveys to your customers to gain in-depth knowledge of their level of satisfaction with your brand.
Implement a new advertising platform. Twitter has its own advertising service called Twitter Ads, which allows you to reach more than 300 million active users.
Through this platform you can also meet multiple objectives of your company such as adding followers, generating traffic and conversions, getting downloads of your app or increasing the contact base of potential clients.

However, to achieve all these benefits and ensure that your marketing strategies generate the impact you desire, it is essential to automate various tasks.

TweetDeck is the perfect tool to help you optimize all your Twitter campaigns.

According to Statista , Twitter is expected to reach 335 million daily active users by 2022.