A repeatable organic social media strategy framework

[shaownhasane]

Drawing on her years of experience, Jenny has andorra email list developed a strategic framework called the “6M’s of Social Media” to guide her work. She believes it's a repeatable process that leads to a rock-solid organic social media marketing strategy.

Step 1: Clarify your mission and set your goals
The first step is to clarify your mission—your organic social media marketing goals. As Jenny explains, you must clearly state why you are using social channels and what you want to achieve. Some examples of potential missions include:

Generate $50,000 in Q1 revenue from new product launches
Cultivate loyal brand communicators
Educate people about the challenges women face in tech
As a social media marketer, you need to outline how you will leverage your social strategy to support your broader business goals. For example, start by stating the goal. Then, explain your social media game plan to drive this goal forward. You could say: "Our goal is to generate $50,000 in revenue in the first quarter from a new product launch. To support this goal on social media channels, we will:

Post 1 Instagram story per week
Conduct early product reviews with fans
Record and post fan reactions weekly
cReassess performance at the end of the first quarter