The Role of Analytics in Optimizing Campaigns

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billion in 24 hours. Live shopping also solves all the problems of marketing with a measurement that can be directly connected to sales, without an intermediary, whereas Instagram Checkout has not published figures since 2018. In the almost scientific session ' What Makes TikTok Tick ', Jorge Ruiz, Global Head Of Marketing Science at TikTok and Pranav Yadav, CEO US & Europe at Neuro-Insight, gave some recipes for the success of the Chinese-born platform, capable of generating an international shortage of Feta following a 30-second video clip on a pasta recipe by Finnish food blogger Jenni Häyrinen .


Neuro-Insights scientists measure brain flows to understand how best to bulgaria phone number library activate our long-term memory, responsible for 80% of our decision-making, to further improve TikTok's engagement rate, which far exceeds that of other social networks, with organic ads that are 44% more successful than on competing platforms. Provocative and non-obvious predictions SXSW is also an annual opportunity to draw inspiration from the predictions of star futurologists of all kinds. Scott Galloway , Professor of Marketing at NYU Stern never disappoints with his provocative predictions and his "tell-it-like-it-is" approach.


He made a spectacular entrance with his usual cynicism, reviewing the major themes of the year, including the 'idiocy' of space tourism, the race for super-apps and the inevitable death of the Zuckerverse . The great decentralization of Web3 is for him more of a recentralization, or even a "bit-centralization". Her biggest revelation: Galloway says it’s the realization (or perhaps the reminder) that our happiness is inextricably linked to the number of deep, meaningful conversations we have in our lives. Conversations that require deep, meaningful relationships.